All posts by Hemang Shah

Salesforce Customer 360 Data Manager is an Integration tool developed by Salesforce. It can collect all customer data from Salesforce/other third-party applications and create a unified customer ID to build a single view of the customer.

Salesforce Marketing Cloud (formerly known as ExactTarget) helps brands to execute every element of their digital marketing strategy. Salesforce is recognised as one of the world’s most robust one-to-one digital marketing platforms and is used by some of the world’s most respected brands.

With growing large amounts of data and the constantly updating preferences and complexity of customers, businesses can no longer depend on traditional business methods to drive growth. These basic changes have opened up a new area of possibilities, and helps business to grow and provide excellent insights from customer data.

All over the globe, people are connecting to the Internet to access information, communicate with other people, and do business. But it’s not just people that are using the Internet,devices use it too. Machine-to-machine communication is widely used in the manufacturing and power sectors to track machinery operations, report faults and raise service alerts.

As organizations turn more customer-centric, they face the undeniable test of staying aware of the ever-changing face of the market while remaining in front of the opposition by identifying what’s “next” in market patterns.