Tableau is a powerful and fastest-growing data visualization tool used in the Business Intelligence Industry. It helps in simplifying raw data into a very easily understandable format.

Data analysis is very fast with Tableau and the visualizations created are in the form of dashboards and worksheets. The data that is created using Tableau can be understood by the professional at any level in an organization. It even allows a non-technical user to create a customized dashboard.

The Best Feature Tableau are:

Data Blending
Real-time analysis
Collaboration of data

The great thing about Tableau software is that it doesn’t require any technical or any kind of programming skills to operate. The tool has garnered interest among the people from all sectors such as business, researchers, different industries, etc.

WHY CHOOSING TABLEAU FOR SALESFORCE MAKES GOOD SENSE:

Tableau is a good choice as a third-party analytics tool when your reporting requirements exceed the capabilities that are native to Salesforce. For starters, the two platforms are designed to work together — Tableau visuals can be embedded within the Salesforce application. Data can be securely passed back and forth so that Tableau vizzes are automatically customized to each account or opportunity.

Using Tableau to do Salesforce reporting offers multiple business benefits:

Full Information Availability:

Tableau has built-in integration with Salesforce, allowing Tableau reports and dashboards to be embedded within the Salesforce application itself. More important, Tableau can pull in data from all pertinent sources; it is not limited to only the data that resides in Salesforce. The implications of this are significant: sales reps and management can have full information when making sales strategy decisions.

Tableau can access all types of sales information including but not limited to

Information about customer lifetime value, recency, and frequency. This comes from sales history data that exists outside of Salesforce.
Information about customer satisfaction. This comes from the call center application outside of Salesforce.
Actuals versus quota. The quota spreadsheets or databases exist outside of Salesforce.

Following images shows the difference between salesforce report and using tableau

Following images shows the difference between salesforce dashboard and using tableau

Self-Service Analysis and Visualization:

Tableau has democratized information analysis. With a focus on ease-of-use, Tableau has made it possible for non-IT people to analyze and visualize data themselves. This availability drives informed decision-making to all areas of the company and replaces gut-feel decision-making.

Data Blending:

Salesforce reporting is not able to combine data across Salesforce modules. For instance, it cannot display marketing engagements and pipeline growth on the same chart. Tableau does this type of data blending natively.

Knowledge and Skill Sharing:

Since Salesforce reporting is limited to Salesforce data, it is not a candidate to be the standard tool throughout an organization. Tableau has no data limitations and can be the familiar standard for all departments in the company.

In August 2019, Salesforce, a leading cloud-based customer relationship management platform, bought Tableau for $15.3 billion.

Tableau fills a competitive gap for Salesforce that Einstein Analytics hasn’t filled. Einstein Analytics (which originated as Salesforce Wave Analytics in 2014) is still very new, and it’s not widely adopted by Salesforce customers. What’s more, Einstein Analytics has been largely aimed at CRM-centric analytic needs, whereas Tableau gives it broad, multi-purpose analytical capabilities that are already widely adopted and highly regarded.

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