Every small, medium or large enterprise company has high expectations from CRM and is very serious about the selection process for a right CRM to automate their sales, marketing and support processes.
Due to lack of technical and consulting expertise on CRM by inhouse teams, companies look at outsourcing CRM consulting partners to help them in selecting the right CRM.www.varianceinfotech.com
Based on my experience working in CRM consulting and implementation for more than a decade, We’ve compiled a list of tips for our company to choose the right company as a consulting company for CRM. There are many CRM providers and CRM Consultants in the market but finding the correct CRM consulting companies or consultants is a tough Job.
Before elaborating activities in detail here are some of the challenges to build CRM through inhouse teams which lead companies to find experts to help them from CRM design to onboarding users on CRM with required training.
Challenges to develop Inhouse CRM:
Some company(Non-Tech company) trying to build CRM Inhouse through consultant or inhouse team without checking Prior experience in CRM face Lots of issues like,
- Lack of proper planning and understanding business process to match CRM
- CRM project not finished on time
- Lot of Back and forth in development
- Expectation of each stakeholder didn’t match
This will ultimately bring delay in CRM implementation for the company and overall incur loss of Time and Money($$$).
Due to all of the above issues, if a company finally decides to outsource their CRM consulting work to any agency or consulting firm who is expert in CRM than following is a couple of tips from my end to help you bring a loyal, trustworthy and expert CRM consulting team onboard.
Right consulting partner was right for other CRM customers, but may not be right for your company so suggest using the following activities before choosing the right CRM consulting company.
Activity#1 : Define your Goal and business process:
- Define your Goal on why you need CRM and what you wanted to achieve from CRM.
- This is a very important tip every CRM customer must have to follow, do not keep ball unturned to you when you define your business process for implementation of CRM.
- Create Detailed business process which will be understood correctly by CRM consultants. This is a very important aspect when you’re outsourcing.
Activity#2 : Expedit your CRM requirement:
Draft detail “Requirement document” which covers all your Low Level CRM requirement with covers following,
- Requirement of CRM for Sales/Marketing team
- Requirement of CRM for Operation team
- Requirement of CRM for Support team
- Hierarchy level of each team member (This is very important)
- Detailed of notification/alerts at various stage
Workflow automation(Important) feature requirement
Activity#3 : Stakeholder consultation:
- Stakeholder consultation is very important for implementation of robust CRM for your company for long term.
- As per my experience I found that there is a lot of in-difference between each department of the company on various business processes.
- e.g. Sales and marketing team were not aligned properly so whatever result achieved from marketing wasn’t properly passed on to the sales team in terms of transferring qualified leads from marketing team to sales team.
- Reduce communication gap between each stakeholder of CRM
Activity#4 : Define consulting company or experts criteria:
- Find a skilled consulting company in CRM with Proven track records in CRM.
- Review their social media profile like LinkedIn, Twitter or Facebook to get customer’s review.
- Review their social media profile like LinkedIn, Twitter or Facebook to get customer’s review.
- Review their customer’s feedback or testimonials and case studies of previous work.
- Create Detailed business process which will be understood correctly by CRM consultants. This is a very important aspect when you’re outsourcing.
- Setup Small POC (Proof of concept) for experienced CRM Consultants to make sure about Delivery/Consistency and understanding business requirements.
- Working with partners who have experience in implementation of complete CRM solutions for almost all major industries verticals.
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