2018 CRM Prediction from Top Industry Experts

As we launch into 2018, CRM industry experts predict that automation, with a healthy dose of artificial intelligence, will be the dominant trend this year. Companies will find themselves under increased pressure to automate repetitive and routine tasks to free up customer-facing employees to concentrate on more strategic and more complicated customer issues. Automating repetitive processes certainly isn’t a new concept, but the addition of advanced technologies, including artificial intelligence and machine learning, promises to add a whole new dimension to sales, marketing, and customer service, and not just in 2018 but for many years to come.
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