Retail business is in the middle of a major shift with established players in the online marketplace disrupting traditional street-side stores.
A comparison of e-commerce sales vs. retail sales from a recent survey reveals that e-commerce accounts for only 13% of retail sales, but grew from 5% a decade ago.
Although it appears that e-commerce players like Amazon and Alibaba are dominating the way people shop, physical retail is far from dead. But, it is in an intense need for digital transformation.
A CRM, however, can help your business better understand the needs and concerns of its customers and be more specific and planned in nurturing those relationships. Managing customer data, tracking leads, and answering customer feedback and requests are some basic functionalities of a CRM.
Benefits of CRM in Retail Industry
Improve Customer Service:
Track Team Efficiency:
Make Better Decisions:
Identifying Loyal Customers:
One place where you can find all this benefit is Salesforce for Retail. Salesforce can deliver a completely integrated shopping experience across web, mobile, and stores, using artificial intelligence to create those sought-after predictive personalized shopper journeys and deliver the best incentive to the right person, through the optimum channel at just the right moment.
If you are in the retail industry or have a retail store and want to enhance satisfaction for your customers, it is vitally important that you start using salesforce for retails.With the proper Deployment Guidance, Salesforce might be the secret weapon your retailer needs to move it to the next level.