General Data Protection Regulation (GDPR) is a regulation adopted by the EU Parliament and Council which protects personal data of EU citizens . It was passed into legislation on May 2016 and will be moving into full force starting May 25, 2018.

As we launch into 2018, CRM industry experts predict that automation, with a healthy dose of artificial intelligence, will be the dominant trend this year. Companies will find themselves under increased pressure to automate repetitive and routine tasks to free up customer-facing employees to concentrate on more strategic and more complicated customer issues. Automating repetitive processes certainly isn’t a new concept, but the addition of advanced technologies, including artificial intelligence and machine learning, promises to add a whole new dimension to sales, marketing, and customer service, and not just in 2018 but for many years to come.